750 Hilldale Way
Closed. Opens on Friday at 9:00 AM
Upcoming Eye Exam Appointments
And more appointments available
for you and your family
for you and your family
Or call
(608) 298-6001Store Information
Store Hours
Hours may vary during Holidays. We encourage our Guests to contact their local store to confirm hours.
Vision Insurance at Target Optical
Find out why Target Optical is the top destination for vision insurance members.
Call us at (608) 298-6001 to learn more.
and many more...
Style is a big deal
pick a brand, add lenses, and pay one price starting at $59, $199, or $299 based on the brand you choose.
Buy more, save more on contacts
up to $150 off an annual supply or up to $50 off a 6-month supply of contact lenses.
Meet your doctor
Midline Vision Clinics SC is the local eye doctor to see for all of your Optometry needs in Madison, WI. From contact lens examinations to contact lens fittings to general eye care, Midline Vision Clinics SC will help diagnose, treat, and assess your overall health—and how it affects your eyes. Busy? We offer online, walk-in, and same day exams to fit your schedule. Midline Vision Clinics SC also accepts many insurance carriers and discount plans. Come visit our office at 750 Hilldale Way and schedule an eye exam today!
Contact Lens ExaminationContact Lens FittingsOnline SchedulingSame Day ExamsWalk-in ExamsKnow before you go
What should I bring for my eye exam?
The most important thing to bring is yourself. However, it is helpful to bring your vision and medical insurance card, along with your current glasses or contact lenses. Please, don't forget to bring a mask since they are a local requirement and if you have any specific questions, feel free to bring them to your appointment or call our doctor to discuss.
Can I buy prescription glasses if I had my exam with another doctor or at another store?
All prescriptions are welcome in Target Optical, whether you received them from us or another doctor. If you have a valid prescription, we can get you started right away and if you don't have a copy of your current prescription, we can help you request this from your doctor.
What should I expect during my eye exam at Target Optical?
During our comprehensive eye exam, our Independent Doctor of Optometry will examine your overall eye health. In addition, our doctor may perform a few tests designed to help identify eye conditions and diseases, such as cataracts and glaucoma early. You will have plenty of time to discuss your prescription and ask any questions you may have about eye health and vision correction solutions. Book your next exam now!
What is a contact lens exam?
We are contact lens experts! During our contact lens exam, you are provided the same care as a regular eye exam but with added time to measure the curve and shape of your eye. This extra measurement will help your doctor identify the contact lens that will be most adapted to your needs. If this is your first time wearing contact lenses, we will also show you how to insert and remove your lenses safely, so you feel confident and happy with your new pair.
Still have questions about your contact lenses? We are always here to help. Just visit our Contact Lenses page and get tips and tricks from our experts or ask our helpful store associates for any extra info.
How do I know if you accept my vision insurance?
Good news! At Target Optical we accept most vision insurance plans. You can take a moment to check your insurance plan here or you can visit or call the store for more assistance. We also accept FSA/HSA plans online and in-store to help you pay for your new eyewear or contact lenses.
Do I need an eye exam even if I don’t currently wear eyeglasses or contact lenses?
Annual eye exams are recommended as a part of preventative health care. Even if you have a perfect vision, you may be unaware of underlying issues. As with most preventive care, detecting vision problems early can help maintain your overall vision and eye health. Book your next exam now!
Do you provide exams to children and teens?
We strive to be a convenient place for the entire family. We gladly welcome all children above 5 years old in our stores. Please contact our helpful store associates if you have a vision need for someone under 5 and we can help provide further guidance. While in our store, we invite you to explore our special books and toys, specifically designed for our youngest guests.
Visit us at Target Optical 750 Hilldale Way
We make eye care easy at your Madison Target Optical located at 750 Hilldale Way. Every day we deliver on our "expect more, pay less" promise by bringing together quality eye care, fashion, affordability and a simple, fun shopping experience. You always get more looks for less with your eyeglasses and sunglasses with top brands like Ray-Ban, Armani Exchange, Oakley and more. And popular brands of contacts like Acuvue, CIBA and specialty lenses. Whatever your choice, you get a great value on our quality lenses with a 90-day unconditional guarantee. And when it comes to taking care of your eyes, we can't say enough about the importance of an annual eye exam. Eye exams available by Independent Doctors of Optometry next to Target Optical.
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Disclaimer
* Eye exams available at the independent doctor of optometry at or next to Target Optical. Doctors in some states are employed by Target Optical. In California, Target Optical does not provide eye exams or employ Doctors of Optometry. Eye exams available from self-employed doctors who lease space inside of Target Optical.
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© 2024 Target Brands, Inc. Target and the Bullseye design are the registered trademarks of Target Brands, Inc.