750 Hilldale Way

Closed. Opens on Thursday at 9:00 AM
Upcoming Eye Exam Appointments
And more appointments available
for you and your family
Or call
(608) 298-6001

Store Information

Located Inside Target
750 Hilldale Way
Madison, WI 53705
Get Directions
Phone:(608) 298-6001

Store Hours

Hours may vary during Holidays. We encourage our Guests to contact their local store to confirm hours.

Eye Doctors at this Store

Midline Vision Clinics SC-TOOD4831-910000589

Midline Vision Clinics SC

Independent Doctor of Optometry

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Vision Insurance at Target Optical

Find out why Target Optical is the top destination for vision insurance members.

Call us at (608) 298-6001 to learn more.

Aetna Vision Insurance
Eye Med Logo
Humana Logo
United Healthcare Vision logo

and many more...

Check Your Eligibility

Style is a big deal

pick a brand, add lenses, and pay one price starting at $59, $199, or $299 based on the brand you choose.

Use your vision benefits to save up to

80% off* on your favorite frames.

Buy more, save more on contacts

up to $150 off an annual supply or up to $50 off a 6-month supply of contact lenses.

Get 40% off**

additional prescription glasses
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Our Designer Brands

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Meet your doctor

Midline Vision Clinics SC
Independent Doctor of Optometry
+16082364239
Visit doctor page
Midline Vision Clinics SC is the local eye doctor to see for all of your Optometry needs in Madison, WI. From contact lens examinations to contact lens fittings to general eye care, Midline Vision Clinics SC will help diagnose, treat, and assess your overall health—and how it affects your eyes. Busy? We offer online, walk-in, and same day exams to fit your schedule. Midline Vision Clinics SC also accepts many insurance carriers and discount plans. Come visit our office at 750 Hilldale Way and schedule an eye exam today!
Contact Lens Examination
Contact Lens Fittings
Online Scheduling
Same Day Exams
Walk-in Exams

Know before you go

What should I bring for my eye exam?
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Can I buy prescription glasses if I had my exam with another doctor or at another store?
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What should I expect during my eye exam at Target Optical?
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What is a contact lens exam?
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How do I know if you accept my vision insurance?
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Do I need an eye exam even if I don’t currently wear eyeglasses or contact lenses?
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Do you provide exams to children and teens?
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Visit us at Target Optical 750 Hilldale Way

We make eye care easy at your Madison Target Optical located at 750 Hilldale Way. Every day we deliver on our "expect more, pay less" promise by bringing together quality eye care, fashion, affordability and a simple, fun shopping experience. You always get more looks for less with your eyeglasses and sunglasses with top brands like Ray-Ban, Armani Exchange, Oakley and more. And popular brands of contacts like Acuvue, CIBA and specialty lenses. Whatever your choice, you get a great value on our quality lenses with a 90-day unconditional guarantee. And when it comes to taking care of your eyes, we can't say enough about the importance of an annual eye exam. Eye exams available by Independent Doctors of Optometry next to Target Optical.
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