201 Junction Rd

Upcoming Eye Exam Appointments
And more appointments available
for you and your family
Or call
(608) 827-0088

Store Information

201 Junction Rd
Madison, WI 53717
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Phone:(608) 827-0088

Store Hours

Due to COVID-19, our store hours may temporarily change from our normal hours

Eye Doctors at this Store

Eye Wisconsin

Independent Doctor of Optometry

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Vision Insurance at Target Optical

Find out why Target Optical is the top destination for vision insurance members.

Call us at (608) 827-0088 to learn more.

Aetna Vision InsuranceEye Med LogoHumana LogoUnited Healthcare Vision logo

and many more...

Check Your Eligibility

Save with insurance stress-free

up to 80%off on your favorite frames

Stress-free savings

Prescription glasses now staring at $59

Stock up and save on contacts

up to $150 off an annual supply or up to $50 off a 6-month supply.

Get 40% off

additional complete pairs
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Meet your doctor

Eye Wisconsin
Independent Doctor of Optometry
+16088330125
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Eye Wisconsin is the local eye doctor to see for all of your Optometry needs in Madison, WI. From contact lens examinations to contact lens fittings to general eye care, Eye Wisconsin will help diagnose, treat, and assess your overall health—and how it affects your eyes. Busy? We offer online, walk-in, and same day exams to fit your schedule. Eye Wisconsin also accepts many insurance carriers and discount plans. Come visit our office at 201 Junction Rd and schedule an eye exam today!
Contact Lens Examination
Contact Lens Fittings
Same Day Exams
Walk-in Exams
Digital Retinal Imaging
Pediatrics
Telehealth
Computer Vision
Contact Lens Exams
Online Scheduling

Know before you go

What should I bring for my eye exam?
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Can I buy prescription glasses if I had my exam with another doctor or at another store?
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What should I expect during my eye exam at Target Optical?
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What is a contact lens exam?
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How do I know if you accept my vision insurance?
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Do I need an eye exam even if I don’t currently wear eyeglasses or contact lenses?
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Do you provide exams to children and teens?
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Visit us at Target Optical 201 Junction Rd

We make eye care easy at your Madison Target Optical located at 201 Junction Rd. Every day we deliver on our "expect more, pay less" promise by bringing together quality eye care, fashion, affordability and a simple, fun shopping experience. You always get more looks for less with your eyeglasses and sunglasses with top brands like Ray-Ban, Armani Exchange, Oakley and more. And popular brands of contacts like Acuvue, CIBA and specialty lenses. Whatever your choice, you get a great value on our quality lenses with a 90-day unconditional guarantee. And when it comes to taking care of your eyes, we can't say enough about the importance of an annual eye exam. Eye exams available by Independent Doctors of Optometry next to Target Optical.
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